Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

✅  The correct answer is:

It ensures maximum coverage because some publishers don’t accept all ad formats

Question:

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

Solution:

  • It ensures maximum coverage because some publishers don’t accept all ad formats
  • Image ads don’t perform as well on the Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • Text ads don’t perform as well on the Display Network