Why is using the performance targets feature after utilizing the Performance Planner recommended?

✅  The correct answer is:

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Question:

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Solution:

  • This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  • This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  • This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.