Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

✅  The correct answer is:

Viewable cost–per–thousand impressions (vCPM)

Question:

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Solution:

  • Cost–per–view (CPV)
  • Cost–per–acquisition (CPA/CO)
  • Cost–per–click (CPC)
  • Viewable cost–per–thousand impressions (vCPM)