✅ The correct answer is:
Viewable cost–per–thousand impressions (vCPM)
Question:
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Solution:
- Cost–per–view (CPV)
- Cost–per–acquisition (CPA/CO)
- Cost–per–click (CPC)
- Viewable cost–per–thousand impressions (vCPM)