Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

✅  The correct answer is:

Target return on ad spend (ROAS)

Question:

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

Solution:

  • Cost–per–day (CPD)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target return on ad spend (ROAS)