✅ The correct answer is:
Target return on ad spend (ROAS)
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?
- Cost–per–day (CPD)
- Cost–per–view (CPV)
- Viewable cost–per–thousand impressions (vCPM)
- Target return on ad spend (ROAS)