Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

✅  The correct answer is:

Create campaigns based on the structure of his client’s website

Question:

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Solution:

  • Create one campaign for all the products his client offers
  • Create one campaign with a broad selection of keywords
  • Create campaigns based on the structure of his client’s website
  • Create multiple campaigns, each with a set of related keywords