Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

✅  The correct answer is:

shows you which ads lead to customer actions that have value for your business

Question:

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

Solution:

  • focuses on getting customers to complete an online purchase
  • automatically gives you personal details about the people who convert
  • shows you which ads lead to customer actions that have value for your business
  • measures trends relating to the search terms people have used before seeing your ad