Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

✅  The correct answer is:

the expected impact of extensions and other ad formats

Question:

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

Solution:

  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the search ranking of your website
  • the daily budget you’ve set