How are negative keywords different from other keywords?

✅  The correct answer is:

They prevent your ad from showing for search terms that you don’t want.

Question:

How are negative keywords different from other keywords?

Solution:

  • They can increase your costs.
  • They can only be used for ads on the Display Network.
  • They prevent your ad from showing for search terms that you don’t want.
  • They make your ad appear for search terms that you don’t want.