Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

✅  The correct answer is:

Bundle similar keywords together in one ad group based on common themes.

Question:

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

Solution:

  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Use negative keywords for terms that are related to pets and animals.
  • Use general keywords to reach a specific audience.
  • Bundle similar keywords together in one ad group based on common themes.