What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

✅  The correct answer is:

Cost-per-acquisition (CPA)

Question:

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Solution:

  • Cost-per-click (CPC)
  • Cost-per-view (CPV)
  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-acquisition (CPA)