What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

✅  The correct answer is:

Add affinity audiences targeting people interested in green living and beauty

Question:

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Solution:

  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product
  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords