When building a keyword list for a Display Network campaign, you should do which of the following:

✅  The correct answer is:

include keywords that are related to the websites your customers visit

Question:

When building a keyword list for a Display Network campaign, you should do which of the following:

Solution:

  • use agressive targeting to identify new keywords
  • include keywords that are related to the websites your customers visit
  • only use Keyword Planner to identify new keywords
  • only include exact match keywords