When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

✅  The correct answer is:

Google Ads can automatically include these variations for you

Question:

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Solution:

  • Broad match only includes the exact words and phrases a user searches for
  • Your keyword list would be disapproved based on Google’s advertising policies
  • Google Ads only shows an ad for keywords with proper spelling and plural forms
  • Google Ads can automatically include these variations for you