When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

✅  The correct answer is:

Target search page location

Question:

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Solution:

  • Target return on ad spend (ROAS)
  • Maximize clicks
  • Target search page location
  • Enhanced cost-per-click (CPC)