When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

✅  The correct answer is:

Maximize Clicks

Question:

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Solution:

  • Maximize Clicks
  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Manual cost-per-click (CPC)