When someone clicks your ad, the actual amount you’re charged will be:

✅  The correct answer is:

The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit

Question:

When someone clicks your ad, the actual amount you’re charged will be:

Solution:

  • The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
  • The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
  • The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
  • The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater