Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

✅  The correct answer is:

Cost-per-acquisition (CPA)

Question:

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Solution:

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Cost-per-click (CPC)