You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

✅  The correct answer is:

creating high–quality ads and landing pages

Question:

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

Solution:

  • creating ads that include terms or phrases people are searching for
  • creating ads that link to a generic landing page
  • creating high–quality ads and landing pages
  • All of the listed answers