Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

✅  The correct answer is:

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Question:

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Solution:

  • Online advertising is always less expensive than traditional media
  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data