✅ The correct answer is:
Make sure the landing page is closely related to the ad
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
- Make sure the landing page is closely related to the ad
- Increase the average daily budget for the campaign
- Increase the cost–per–click (CPC) bid for low–performing keywords
- Broaden the list of keywords to reach more potential customers