Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

✅  The correct answer is:

Make sure the landing page is closely related to the ad

Question:

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Solution:

  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Increase the cost–per–click (CPC) bid for low–performing keywords
  • Broaden the list of keywords to reach more potential customers