A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

by

✅  The correct answer is:

  • Return on ad spend

Question:

A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

Solution:

  • Return on ad spend
  • Customer referrals
  • Brand awareness
  • Brand association