A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

✅  The correct answer is:

  • Linear attribution

Question:

A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

Solution:

  • Rules-based attribution
  • Data-driven attribution
  • Linear attribution
  • Position-based attribution