As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

✅  The correct answer is:

View an online advertisement

Question:

As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Solution:

  • Provide contact information
  • View an online advertisement
  • Respond to a call-for-action
  • Demonstrate loyalty