As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

✅  The correct answer is:

  • View an online advertisement of the new restaurant.

Question:

As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

Solution:

  • View an online advertisement of the new restaurant.
  • Fill out an online email subscription form to receive alerts.
  • Call to inquire if the restaurant accepts dinner reservations.
  • Recommend the restaurant to her social media friends.