A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?

✅  The correct answer is:

Demand

Question:

A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?

Solution:

  • Unit cost
  • Demand
  • Volume
  • Capacity