How is credit dynamically attributed to each touch-point in data-driven attribution?

✅  The correct answer is:

It algorithmically evaluates individual customer paths to assign credit.

Question:

How is credit dynamically attributed to each touch-point in data-driven attribution?

Solution:

  • It gives more credit to the touch-points closest to the conversion.
  • It algorithmically evaluates individual customer paths to assign credit.
  • It is distributed evenly to every single touch in a buyer’s journey.
  • It assigns the last touch-point 100% of the credit for the conversion.