Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

✅  The correct answer is:

Link her Firebase and Google Ads account.

Question:

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

Solution:

  • Link her Firebase and Google Ads account.
  • Set up Google Analytics with her app data.
  • Assign values to search attribution.
  • Automate her bidding strategies.