Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

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✅  The correct answer is:

Media mix model

Question:

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Solution:

  • Machine learning
  • Media mix model
  • Cross-channel
  • Attribution