Which statement describes rules-based attribution?

✅  The correct answer is:

It applies static logic to assign a value to each touch-point.

Question:

Which statement describes rules-based attribution?

Solution:

  • It algorithmically evaluates individual customer paths.
  • It includes converting and non-converting paths.
  • It’s the most advanced model in Google’s attribution products.
  • It applies static logic to assign a value to each touch-point.