Which statement is true about time-decay attribution?

✅  The correct answer is:

It gives more credit to the touch-points closest to the conversion.

Question:

Which statement is true about time-decay attribution?

Solution:

  • It includes converting and non-converting paths.
  • It gives more credit to the touch-points closest to the conversion.
  • It’s the most advanced model in Google’s attribution products.
  • It algorithmically evaluates individual customer paths.