You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

✅  The correct answer is:

Customers who made a purchase return to the conversion page.

Question:

You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

Solution:

  • The conversion tracking also including offline conversions.
  • Customers using web browsers that allowcross-sitecookies.
  • Customers clicking the ads multiple times before purchasing.
  • Customers who made a purchase return to the conversion page.