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Google Ads Mobile Certification
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
Viewable impressions allow you to:
What is a lightbox ad?
_____ are a type of ad format that show extra information about your business.
What two things can you track with Google Ads out of the box without making any code changes to your app?
All of these were recommended to help build a faster site except?
Google Ads Smart Bidding uses machine learning and your account data to help you do what?
Select the one way NOT to track app conversions.
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
App remarketing allows you to target people who:
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
AdMob is _____.
Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
How do upgraded URLs help advertisers with third-party conversion tracking?
An app advertiser would want to use a third-party tracking company to:
iOS app conversion tracking cannot be set up using:
When conversion data shows that mobile drives more value, you would ___ your mobile bid. When conversion data shows that desktop drives more value, you would ___ your mobile bid.
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
What does a call extension let users do that call-only ads do not?
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
A ___ specifies a location in an app that corresponds to the content you’d like to show.
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:
Automated bidding is ideal for advertisers who:
To re–engage users with an app, use the following strategies:
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
To understand the full value of mobile, you must take into account:
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
If you value mobile traffic over desktop, which bid adjustment should you set?
Showing your ads on top of the mobile page in search results is beneficial because:
How does Google Ads data-driven attribution give credit for conversions?
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?
When you use an automated bid strategy, it will automatically optimize your bids based on:
Which is a good app design practice?
App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
What is a simple way to target ads to mobile users when they’re near your physical store locations?
Showrooming refers to:
_____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
Which of the following is a way for an advertiser to monetize their app?
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
Where can universal app campaigns run?
How can you re-engage users who have abandoned your app after their first use?
Many successful mobile sites have large “touch targets” for clicking that take into account _____.
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
An advertiser would not use Google Ads’ mobile offering to:
These are all key to good mobile site design except?
You can use a mobile specific display URL to:
Which of the following is true about mobile optimized websites?
Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
Which of the following is not a type of mobile ad extension?
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
An advertiser with stores throughout the country could use location extension targeting to:
Which is a benefit of using server–to–server app conversion tracking over an SDK?
To connect Firebase to Google Ads, which of these is required?
Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
Which of the following is true about apps?
Which extensions can help drive installs of your mobile app?
An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
Why do mobile advertisers care about driving physical store traffic?
Why do advertisers care about driving calls to their business?
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