Skip to content
All the help for your certification.
Google Ads Certifications
Google Ads Display Certification
Google Ads Video Certification
Google Ads Search Certification
Google Shopping Certification
Google Ads – Measurement Certification
Google Ads Apps Assessment Answers
Google Ads Fundamentals Certification
Advanced Google Analytics
Google Analytics 360
Google Analytics Individual Qualification
Analytics for Power Users
Introduction to Data Studio
Google Tag Manager Fundamentals
Hootsuite Social Marketing
Competitor Analysis With SEMrush Exam
SEMrush Advertising Toolkit
SEMrush Affiliate Program Terms
SEMrush Content Marketing Toolkit
SEMrush for Digital Agencies Certification
SEMrush Keyword Research
SEMrush On Page and Technical SEO
SEMrush PPC Fundamentals
SEMrush SEO Toolkit
SEMrush Social Media Toolkit
Backlink Management Exam
Advanced Competitive Research
Competitor Analysis With SEMrush Exam
Management-Reporting And Collaboration Test
Mobile-International- And Local SEO Test
Content Marketing Fundamentals
HubSpot CMS for Developers Certification
HubSpot Frictionless Sales Certification
HubSpot Marketing Software Certification
HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
HubSpot Sales Software Certification
HubSpot Service Hub Software Certification
Inbound Marketing Certification
Inbound Sales Certification
Email Marketing Certification
Social Media Certification
Content Marketing Certification
Sales Enablement Certification
Inbound Sales Certification
Growth-Driven Design Certification
Bing Accreditation Exam
Twitter Video Ad Badge Assessment
Deploying Jamboards Assessment
Selling Jamboards Assessment
Android Enterprise Associate
Android Enterprise Professional
Google Marketing Platform
Campaign Manager Certification
Display & Video 360
Search Ads 360
Google My Business Basics
Waze Ads Advanced Assessment
Waze Ads Fundamentals Assessment
YouTube Asset Monetization
YouTube Channel Growth
YouTube Content Ownership
YouTube Creative Essentials
YouTube Music Assessment
DoubleClick Billing Basics Assessment
DoubleClick Campaign Manager Assessment
DoubleClick Search Campaign Management Assessment
Doubleclick Studio Assessment
Mobile in DoubleClick Bid Manager Basics Assessment
Optimize performance in DoubleClick Search Assessment
Bid Manager Optimization Assessment
Scaled Partner Management Exam
Google Educator Level 1
Google Educator Level 2
Digital Garage Final Exam
Digital Garage Quiz
Digital Sales Certification
Measurement – Smart Assessment
Performance – Smart Assessment
Platforms – Smart Assessment
Video – Smart Assessment
Google Ads Mobile Certification
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
An advertiser with stores throughout the country could use location extension targeting to:
You can use a mobile specific display URL to:
Which is a good app design practice?
Showing your ads on top of the mobile page in search results is beneficial because:
_____ are a type of ad format that show extra information about your business.
Automated bidding is ideal for advertisers who:
Select the one way NOT to track app conversions.
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
What is a simple way to target ads to mobile users when they’re near your physical store locations?
Which of the following is a way for an advertiser to monetize their app?
To understand the full value of mobile, you must take into account:
Many successful mobile sites have large “touch targets” for clicking that take into account _____.
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
App remarketing allows you to target people who:
What two things can you track with Google Ads out of the box without making any code changes to your app?
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
Which is a benefit of using server–to–server app conversion tracking over an SDK?
When conversion data shows that mobile drives more value, you would ___ your mobile bid. When conversion data shows that desktop drives more value, you would ___ your mobile bid.
Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
iOS app conversion tracking cannot be set up using:
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Google Ads Smart Bidding uses machine learning and your account data to help you do what?
AdMob is _____.
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
An app advertiser would want to use a third-party tracking company to:
What is a lightbox ad?
How do upgraded URLs help advertisers with third-party conversion tracking?
The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
Which of the following is true about apps?
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
How does Google Ads data-driven attribution give credit for conversions?
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?
If you value mobile traffic over desktop, which bid adjustment should you set?
Where can universal app campaigns run?
How can you re-engage users who have abandoned your app after their first use?
Why do advertisers care about driving calls to their business?
When you use an automated bid strategy, it will automatically optimize your bids based on:
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Which of the following is true about mobile optimized websites?
Which extensions can help drive installs of your mobile app?
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
What does a call extension let users do that call-only ads do not?
Viewable impressions allow you to:
Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
Why do mobile advertisers care about driving physical store traffic?
_____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
Showrooming refers to:
All of these were recommended to help build a faster site except?
These are all key to good mobile site design except?
A ___ specifies a location in an app that corresponds to the content you’d like to show.
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
To re–engage users with an app, use the following strategies:
Which of the following is not a type of mobile ad extension?
To connect Firebase to Google Ads, which of these is required?
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
An advertiser would not use Google Ads’ mobile offering to: