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Google Ads Certifications
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Google Analytics 360
Google Analytics Individual Qualification
Analytics for Power Users
Introduction to Data Studio
Google Tag Manager Fundamentals
Hootsuite Social Marketing
Competitor Analysis With SEMrush Exam
SEMrush Advertising Toolkit
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SEMrush for Digital Agencies Certification
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Backlink Management Exam
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Competitor Analysis With SEMrush Exam
Management-Reporting And Collaboration Test
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Content Marketing Fundamentals
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Google Ads Mobile Certification
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
Which of the following is a way for an advertiser to monetize their app?
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
Showrooming refers to:
To re–engage users with an app, use the following strategies:
A ___ specifies a location in an app that corresponds to the content you’d like to show.
AdMob is _____.
How does Google Ads data-driven attribution give credit for conversions?
All of these were recommended to help build a faster site except?
These are all key to good mobile site design except?
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
Which of the following is true about apps?
You can use a mobile specific display URL to:
What is a simple way to target ads to mobile users when they’re near your physical store locations?
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
What does a call extension let users do that call-only ads do not?
Which is a good app design practice?
Select the one way NOT to track app conversions.
Which of the following is not a type of mobile ad extension?
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
To connect Firebase to Google Ads, which of these is required?
Where can universal app campaigns run?
Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
_____ are a type of ad format that show extra information about your business.
To understand the full value of mobile, you must take into account:
Why do advertisers care about driving calls to their business?
What two things can you track with Google Ads out of the box without making any code changes to your app?
If you value mobile traffic over desktop, which bid adjustment should you set?
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
Google Ads Smart Bidding uses machine learning and your account data to help you do what?
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
How do upgraded URLs help advertisers with third-party conversion tracking?
An app advertiser would want to use a third-party tracking company to:
The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:
Automated bidding is ideal for advertisers who:
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
When conversion data shows that mobile drives more value, you would ___ your mobile bid. When conversion data shows that desktop drives more value, you would ___ your mobile bid.
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
An advertiser would not use Google Ads’ mobile offering to:
Which extensions can help drive installs of your mobile app?
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
An advertiser with stores throughout the country could use location extension targeting to:
Many successful mobile sites have large “touch targets” for clicking that take into account _____.
What is a lightbox ad?
Showing your ads on top of the mobile page in search results is beneficial because:
Which of the following is true about mobile optimized websites?
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
iOS app conversion tracking cannot be set up using:
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Why do mobile advertisers care about driving physical store traffic?
An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Viewable impressions allow you to:
App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
How can you re-engage users who have abandoned your app after their first use?
App remarketing allows you to target people who:
_____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
When you use an automated bid strategy, it will automatically optimize your bids based on:
Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
Which is a benefit of using server–to–server app conversion tracking over an SDK?