Google Ads Mobile Certification
- A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
- Viewable impressions allow you to:
- What is a lightbox ad?
- _____ are a type of ad format that show extra information about your business.
- What two things can you track with Google Ads out of the box without making any code changes to your app?
- All of these were recommended to help build a faster site except?
- Google Ads Smart Bidding uses machine learning and your account data to help you do what?
- Select the one way NOT to track app conversions.
- Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
- App remarketing allows you to target people who:
- Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
- To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
- AdMob is _____.
- Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
- How do upgraded URLs help advertisers with third-party conversion tracking?
- An app advertiser would want to use a third-party tracking company to:
- iOS app conversion tracking cannot be set up using:
- When conversion data shows that mobile drives more value, you would ___ your mobile bid. When conversion data shows that desktop drives more value, you would ___ your mobile bid.
- Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
- What does a call extension let users do that call-only ads do not?
- Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
- Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
- Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
- A ___ specifies a location in an app that corresponds to the content you’d like to show.
- To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
- The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:
- Automated bidding is ideal for advertisers who:
- To re–engage users with an app, use the following strategies:
- Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
- To understand the full value of mobile, you must take into account:
- Sitelink extensions:
- Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
- If you value mobile traffic over desktop, which bid adjustment should you set?
- Showing your ads on top of the mobile page in search results is beneficial because:
- How does Google Ads data-driven attribution give credit for conversions?
- Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?
- When you use an automated bid strategy, it will automatically optimize your bids based on:
- Which is a good app design practice?
- App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
- What is a simple way to target ads to mobile users when they’re near your physical store locations?
- Showrooming refers to:
- _____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
- Which of the following is a way for an advertiser to monetize their app?
- To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
- Where can universal app campaigns run?
- How can you re-engage users who have abandoned your app after their first use?
- Many successful mobile sites have large “touch targets” for clicking that take into account _____.
- Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
- An advertiser would not use Google Ads’ mobile offering to:
- These are all key to good mobile site design except?
- You can use a mobile specific display URL to:
- Which of the following is true about mobile optimized websites?
- Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
- Which of the following is not a type of mobile ad extension?
- Deep–linking allows:
- Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
- A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
- An advertiser with stores throughout the country could use location extension targeting to:
- Which is a benefit of using server–to–server app conversion tracking over an SDK?
- To connect Firebase to Google Ads, which of these is required?
- Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
- Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
- Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
- What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
- The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
- Which of the following is true about apps?
- Which extensions can help drive installs of your mobile app?
- An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
- Why do mobile advertisers care about driving physical store traffic?
- Why do advertisers care about driving calls to their business?