How do upgraded URLs help advertisers with third-party conversion tracking?

✅  The correct answer is:

Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL

Question:

How do upgraded URLs help advertisers with third-party conversion tracking?

Solution:

  • Show app install ads only to people who haven’t downloaded the app yet
  • Allow advertisers to direct users to the app store to download their app
  • Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
  • Show deep link URLs only to people who already have the app