✅ The correct answer is:
Get new users who most likely complete in-app actions.
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
- Target cost per install (tCPI)
- Get new users for her app.
- Get new users who most likely complete in-app actions.
- Google Play Store optimization