Showrooming refers to:

✅  The correct answer is:

The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

Question:

Showrooming refers to:

Solution:

  • The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  • The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
  • The phenomenon where brands sell specialty or limited quantity goods through mobile