To understand the full value of mobile, you must take into account:

✅  The correct answer is:

App downloads, calls, store visits, cross device conversion, mobile conversions

Question:

To understand the full value of mobile, you must take into account:

Solution:

  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions
  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions