✅ The correct answer is:
They use alast-clickattribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
Question:
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
Solution:
- Many in traditional retail are not mobile users.
- They don’t use Google Ads.
- No one has figured a way to “see” mobile’s contribution yet.
- They use alast-clickattribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.