What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

✅  The correct answer is:

They use alast-clickattribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

Question:

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Solution:

  • Many in traditional retail are not mobile users.
  • They don’t use Google Ads.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They use alast-clickattribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.