Why do mobile advertisers care about driving physical store traffic?

✅  The correct answer is:

Vast majority of sales still occur in physical stores.

Question:

Why do mobile advertisers care about driving physical store traffic?

Solution:

  • Customers buy more online when they know they have the option to visit a physical store.
  • All demographics exhibit more loyalty after visiting a store.
  • Vast majority of sales still occur in physical stores.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.