An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

✅  The correct answer is:

Increase the target CPA bid

Question:

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Solution:

  • Try a different automated bid strategy
  • Set the campaign budget to a 30-day cycle
  • Specify the bid amount for each individual campaign
  • Increase the target CPA bid