An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

✅  The correct answer is:

The edited ad is less relevant to the keywords in the ad group

Question:

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

Solution:

  • The edited ad has a lower conversion rate
  • The advertiser’s budget has been depleted
  • The advertiser’s landing page is down for maintenance
  • The edited ad is less relevant to the keywords in the ad group