An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

✅  The correct answer is:

Make changes to improve the components of Quality Score

Question:

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Solution:

  • Make changes to improve the components of Quality Score
  • Review impression share data to identify missed opportunities
  • Lower bids on keywords with a low clickthrough rate (CTR)
  • Change keyword match types from exact match to phrase match