After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

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✅  The correct answer is:

Remove the pop-ups

Question:

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Solution:

  • Remove the pop-ups
  • Ensure that the pop-ups get Sean’s attention
  • Ensure that the pop-ups relate to the search
  • Remove all but one of the pop-ups