✅ The correct answer is:
- To identify opportunities to improve campaign performance
Question:
Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
Solution:
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website