Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

✅  The correct answer is:

  • To identify opportunities to improve campaign performance

Question:

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Solution:

  • To judge the popularity of her website compared to others
  • To identify opportunities to improve campaign performance
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website