Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

✅  The correct answer is:

Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day

Question:

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Solution:

  • She can’t afford to run ads at all times of the day and on all days of the week
  • Her “goal’ is for people to visit her website
  • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  • She prefers not to limit ad exposure, regardless of when the restaurant is open