Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

✅  The correct answer is:

Set up custom deep links

Question:

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Solution:

  • Customize the app for each format (phone, tablet, computer)
  • Use the bid strategy “Maximize engagement”
  • Set up custom deep links
  • Add some large, memory-intensive graphics