How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

✅  The correct answer is:

It uses conversion history to set higher bids when a conversion is more likely

Question:

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Solution:

  • It uses conversion history to set higher bids when a conversion is more likely
  • It adjusts CPC bids based on existing bid adjustments
  • It bids a static CPC value based on the current maximum CPC settings
  • It sets CPC bids as one-tenth of the current CPA bid setting