If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

✅  The correct answer is:

highest Ad Rank

Question:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Solution:

  • highest Ad Rank
  • lowest maximum CPC bid
  • highest maximum cost-per-click (max. CPC) bid
  • highest cost-per-acquisition (CPA) bid