Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

✅  The correct answer is:

Create a helpful, relevant landing page for the ad.

Question:

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Solution:

  • Remove ad extensions.
  • Create a helpful, relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.