Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

✅  The correct answer is:

  • The score will dynamically improve upon accepting recommendations.

Question:

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

Solution:

  • The score will decrease upon accepting the recommendation.
  • The score might increase or decrease depending on the recommendation.
  • The score will dynamically improve upon accepting recommendations.
  • The score isn’t affected by application of recommendations.